Cookies And Tracking Technologies Policy
Effective Date: May, 2018
We want to be transparent about how and why data about you and your browsing behaviors may be used in connection with our Shudder Services. This policy describes:
- What cookies and online tracking technologies are;
- Your choices: managing cookies and preferences;
- Our response to racking signals; and
- How to contact us.
1. WHAT ARE COOKIES AND ONLINE TRACKING TECHNOLOGIES?Web Browser Cookies
A web browser cookie (“cookie”) is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. This enables a website to recognize you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember what’s in your basket if you’re shopping online, to remember your preferences and settings, to analyze how the site is used by you, and to serve advertising to you.
Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organization providing services to that website, such as an analytics company or advertising network (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script
Web pages, emails and apps may contain small, transparent image files or lines of code that help record how you interact with the online services. These tracking technologies are often used in conjunction with cookies (or the unique identifier of your device), and they are used to help website and app publishers (including Shudder) to better analyze and improve their services and to target advertising based on your browsing behavior and interests. For example, we may use these technologies to learn about the web pages you visit or which elements of a page or application you viewed; when and for how long you interacted with our content; whether you viewed and/or clicked on an advertisement; and whether you opened or clicked on marketing communications that we may send to you.Tracking Via Mobile and Other Applications
When you use our applications we may record unique identifiers associated with your device (such as the device ID and IP address), your activity within the applications, and your network location. This information may be used to analyze and improve the Shudder Services, learn about how users interact with our applications, to support communications with you regarding the Shudder Services, and to deliver advertising or marketing communications to you.
You may not opt out of essential cookies, as they are required for the proper functioning of the Shudder Services.Performance and Functionality Cookies
We use performance and functionality cookies to personalize and enhance your experience on the Shudder Services. For example, these cookies allow us to remember your preferences and activities so that you do not have to re-enter information, but can simply resume your activity where you left off when you connect to the Shudder Services from any device.
You can control, disable, and delete these cookies through your browser settings; however, if you choose to do so you may not be able to use the full functionality of the Shudder Services.Analytics On Our Shudder Services
Analytical services help us to know how many users we have, which parts of our services are most popular, what browsers are used (so we can maximize compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using our site and to ensure we are reaching our target demographic, and to improve and tailor the Shudder Services accordingly.
Information on how to opt out of analytics cookies for websites is available below.Advertising and Targeting Technologies
Advertisements may come from third party companies called “ad networks.” “Ad networks” include third party ad servers, ad agencies, ad technology vendors and research firms. Your web browser must request these advertisements from the ad network’s servers, which allows ad networks to view, edit or set their own cookies, web beacons, pixel tags, or similar tracking tools on your browser, just as if you had visited a web page from their website. We have implemented or are in the process of implementing the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, Floodlight, video advertising, and Google Analytics Demographics and Interest Reporting. These advertising services may track your online activities over time by collecting information through automated means, including cookies first-party cookies (such as the Google Analytics cookie) and third party cookies (such as the DoubleClick cookie) together (i) to inform, optimize, and serve ads based on past visits to our website and (ii) to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our websites. This information is not shared with us and we do not share information with the advertiser about your browsing of our website. Other third parties may assist us in delivering interest-based advertisements, including but not limited to: Facebook, Apple, Bing, CJ Affiliate, and Rakuten.
You may have a choice about whether to have your information collected for these purposes. See below for details and for information about how to exercise that choice.
3. YOUR CHOICES: MANAGING COOKIES AND PREFERENCESOpting Out of Analytics Cookies
To find out more about the analytics services used on our websites and to opt-out please visit:
|Google Analytics Opt-out Browser Add-On||https://tools.google.com/dlpage/gaoptout|
We list below the two main associations that represent the advertising networks allowed on our sites. You can visit their websites to opt out of all cookies served by their members and they will explain what happens as a result of opting out. In opting out, a cookie will be set to let advertisers know not to use your data for targeted advertising purposes; you will still see advertisements, they just won’t be tailored to your interests. If you clear your cookies via your browser, you will need to go through the opt-out process again.
|Network Advertising Initiative(NAI)||http://www.networkadvertising.org/consumer/opt_out.asp|
|Digital Advertising Alliance’s (DAA)||http://www.aboutads.info/choices/|
To opt out of receiving targeted ads on your iOS device, go to the Privacy Section of the Settings menu on your device.
To opt out of Google Analytics for Display Advertising or to customize Google Display Network ads, you can visit the Google Ads Settings page.
To opt out of personalized ads on our Roku channel, access your device settings and check “Limit Ad Tracking” in the privacy section.
You understand that these opt out mechanisms are maintained by third parties, not us, and we do not control the mechanisms of the third parties who choose to participate in these opt-out programs.
To opt out of the use of data regarding mobile application usage to support personalized marketing messages, please access your account settings.
You can control, disable, and delete these cookies through your browser settings; however, if you choose to do so you may not be able to use the full functionality of the Shudder Services.Managing Cookies and Local Storage on Your Device
You can choose how web browser cookies are handled by your device via your browser settings, including to refuse or delete all cookies. Some devices allow you to control this through via your device settings. If you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided. Each browser and device is different, so check the settings menu of browser or device to learn how to change your advertising settings/cookie preferences.
4. OUR RESPONSE TO TRACKING SIGNALS
At this time, there is no general agreement on how companies like us should interpret Do Not Track signals. We do not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device. To learn more about Do Not Track, you can do so at http://allaboutdnt.com.
5. HOW TO CONTACT US